Making Sense of Media — Minus the Bullsh*t.
The media voice for people who actually give a f*ck.
WTF WE ACTUALLY DO...
WE ACTUALLY MAKE SENSE OF MEDIA...
Advertising. Data. Tech. AI.
All the stuff people love to overcomplicate — we break it down in plain English.
BECAUSE WE HATE BULLSH*T...
Too many buzzwords. Too much noise. We’d rather tell the truth about how this industry really works.
FOR THE PEOPLE WHO ACTUALLY GAF...
Marketers, media folk, creators, the curious — job seekers to leaders - anyone trying to keep up and cut through the crap.
Why This Exists...
Because media shouldn’t feel like rocket science.
I started WTF IS MEDIA? to make the complex world of advertising, tech, and data actually understandable... no jargon, no gatekeeping, ZERO-BS.
If you work in media, starting out, (or you’re just trying to keep up with it), you deserve explanations that make sense, not decks that make you feel sick.
David Sargant
Author, WTF IS PROGRAMMATIC?
WTF WE Create...
Books
Deep dives that explain the stuff everyone else overcomplicates.
Newsletter
Weekly zero-BS insights straight to your inbox.
Podcast
Unfiltered conversations about how the industry really works.
YouTube
Visual explainers and WTF moments from across media.
Courses
Learn the fundamentals of media without the bullsh*t.
Workshops & Talks
Honest, practical sessions for people who actually give a f*ck.
Why WE're different
Straight talk. Real insights. No jargon, no agenda.
WE TALK LIKE HUMANS.
No corporate jargon. No buzzwords. Just straight talk about how media actually works.
WE CALL OUT THE BULLSH*T.
If something’s overhyped, broken, or misunderstood, we say it — publicly.
WE MAKE IT MAKE SENSE.
No corporate jargon. No buzzwords. Just straight talk about how media actually works.
See what our customers have to say
“An incredible service that helps grow our business and revenue”
They surpassed my expectations in every way. From the start, their professionalism, expertise, and commitment to delivering outstanding results impressed me. They conducted comprehensive market research, providing invaluable consumer insights that helped shape our marketing strategy.
John Matthews
Finance Manager at BrightWave
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Our agency takes a collaborative approach, working closely with you to understand your business objectives and craft personalized marketing solutions that align with your vision.
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Minus the Bullsh*t.
No spam. No jargon. Just straight talk on media, advertising, and the stuff that actually matters.
